REPLAY JEANS ○ 9ZERO1

To launch the re-release of their 9ZERO1 denim silhouette, Hypebeast partnered with Replay Jeans to explore ‘the return of an icon’ with brand ambassadors Neymar JR and Martin Garrix. See the digital build for the campaign on HYPEBEAST.COM

AGENCY: HYPEBEAST / 2024

ROLE: CREATIVE & ART DIRECTION

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