Hypebeast partnered with Meta on a campaign to build cultural awareness of the Meta Quest 3, showing how the headset deepens connections to personal passions. Positioned between football and fashion - the project featured Kobbie Mainoo, Jordan Hames, and founders of The Powerhouse Project, Rosie and Mollie Kmita. See more on HYPEBEAST.COM and HYPEBAE.COM

AGENCY: HYPEBEAST / 2024

ROLE: LEAD CREATIVE & ART DIRECTION