under armour ○ infinite elite
Hypebeast teamed up with Under Armour to launch the Infinite Elite running shoe, embarking on a journey through three cities across the UK. The campaign enlisted top local runners to test the shoes as they explored their favourite routes and iconic destinations, showcasing the performance and versatility of the footwear in action. See more on HYPEBEAST.COM
AGENCY: HYPEBEAST / 2024
ROLE: LEAD CREATIVE & ART DIRECTION
LONDON W/ YAZ JOHNSON
MANCHESTER W/ HERMEN DANGE
LIVERPOOL W/ RUBI DESCHAMPS