New Balance teamed up with Hypebeast to create the campaign imagery for the Bukayo Saka v7 Signature Edition football boot. The visuals featured everyday still-life setups, symbolising Saka’s early beginnings, grounding the campaign in familiarity for aspiring sportspeople. See more on HYPEBEAST.COM

AGENCY: HYPEBEAST / 2022

ROLE: CREATIVE & ART DIRECTION